Wednesday, September 24, 2014

Digital Marketing Manager



Email Marketing

The Creative Group is looking for an Email Marketing guru to fill the shoes
of a Digital Marketing Manager with one of our global/eCommerce clients! In
this role you will be responsible for creating global CRM digital marketing
strategy using email and SMS channels along with implementing campaigns and
programs.
In this role you will be the GO TO for all email marketing needs. You need
to eat, breath, and sleep email marketing. Bonus if you have SMS experience!

PRIMARY RESPONSIBILITIES

-Provide technical, customer relations, and personnel management for major
programs and projects.
-Develop, implement and analyze global CRM digital marketing strategy,
campaigns, and programs that align with marketing goals (e-commerce and
in-store) and regional/global marketing campaigns, product launches,
promotions and initiatives, including vendor selection and management
-Provide detailed reporting on channel performance to members of Digital
Marketing, Global Marketing, and Product Marketing
-Serve the Regional Digital Marketing Sr. Manager as a subject matter
expert and consultant for all channel marketing related strategies and
tactics
-Develop testing matrix/schedule for all deployments, report on testing
results to marketing and product teams, and implement improvements
-Manage global email/SMS vendors on a day-to-day basis
-Work with IT on implementing marketing tags on appropriate web properties
to develop attribution reporting

Minimum Required:
BSBA, Marketing/Business

4-5 years of email marketing and e-business experience

If this opportunity fits your background and you'd like to learn more,
email your resume to

heather.burns@creativegroup.com

Requirements:
Advanced Analytics, Advanced Email Marketing, Intermediate MS Office XP,
Intermediate MS Word

The Creative Group, a Robert Half company, specializes in placing highly
skilled marketing, advertising, design, interactive and public relations
professionals on a project and full-time basis with advertising and public
relations agencies, Fortune 500 companies and small to mid-sized firms.

Dallas Galleria
13727 Noel Rd
Suite 800
Dallas, TX 75240
Phone:
972.619.4356
Fax:
972.503.5997
E-mail:

dallas.galleria@creativegroup.com