Tuesday, September 30, 2014

Jr Digital Marketing Analyst

Jr Digital Marketing Analyst

Description:

The Creative Group is looking for a Jr. Digital Marketing Analyst to join a
one-of-a-kind digital agency in Downtown Dallas. In this role you will...

-Collect, analyze and interpret various web statistics from multiple
sources (Google Analytics, Google AdWords, SEO Moz, IfByPhone, Optimizely,
Parse.ly, Facebook Insights, Twitter Analytics, YouTube, MailChimp,
Hubspot, Sysomos etc.)
-Maintain, own and enhance weekly, monthly, and quarterly business
processes and deliverables
-Create/populate client dashboards summarizing completed tasks, traffic
results, and key suggestions
-Review, analyze, and update some paid media campaigns in order to optimize
performance of media budget
-Capture/curate and document findings and suggestions for account team to
present to client
-Design and implement optimization experiments intended to improve the
results of the clients web site
-Implement some technical web components for the purpose of conversion
tracking - including analytics code, tag management code, updating forms,
and phone tracking software
-Audit websites to ensure all tracking components are firing correctly,
knowing that clean data is available ONLY when these are properly enabled
-Efficiently and proactively identify data discrepancies and advocate for
data quality and integrity.
-Assist and develop ways to automate deliverables.
-Communicate to both technical and non-technical audiences.
-Communicate highly technical results and methods to internal teams and
occasionally to the client
-Interact cross-functionally with a wide variety of people and teams
Ideal qualifications
-Undergraduate Degree in Business Analytics, Marketing Analytics, Computer
Science, Statistics, Applied Mathematics, Operation Research or related
technical field or equivalent practical experience.
-2 years of relevant work experience
-Basic knowledge of web technologies (CSS, HTML, JavaScript, etc)
-Experience with web analytics, including tracking, reporting, and
conversion optimization
-Practical experience in quantitative analysis
-Ability to draw conclusions from data and recommend actions
-Ability to make boring numbers EXCITING and immediately ACTIONABLE
-Demonstrated willingness to both teach others and learn new techniques
-Demonstrated leadership and self-direction
-Curiosity for new technologies, applications and advancements in the
digital space
-Comfortable working with and communicating findings to internal team and
clients
-Demonstrate professional writing skills for presenting findings and ideas
to clients in a formal document

Requirements:
Intermediate Analytics, Intermediate Link Building, Intermediate Keyword
Research, Basic Cascade Styling Sheets - CSS, Basic Java Script, Basic HTML.
If you're interested in learning more about this opportunity, email your
resume to

heather.burns@creativegroup.com

The Creative Group, a Robert Half company, specializes in placing highly
skilled marketing, advertising, design, interactive and public relations
professionals on a project and full-time basis with advertising and public
relations agencies.

Dallas Galleria
13727 Noel Rd
Suite 800
Dallas, TX 75240
Phone:
972.619.4356
Fax:
972.503.5997

E-mail:

dallas.galleria@creativegroup.com