Thursday, September 25, 2014

Email Marketing Analyst



Addison

The Email Marketing Analyst will be responsible for measuring the
performance of email marketing campaigns for North America. The role
includes providing insight regarding email campaign performance (creative,
offer, message, segmentation and revenue analysis) as well as building and
deploying high-converting email marketing campaigns as needed, for
regional, special event campaigns only. The majority of email deployment is
handled out of our CRM/UK. The ideal candidate will have experience
planning and measuring email campaigns, strong background in B2B digital
marketing and will be familiar with best practices and email
deliverability. The Email Analyst will report directly to the VP of
Marketing.
Responsibilities:

Provide ROI analysis of all email marketing campaigns on a daily basis:
Analyze and report on email metrics to identify cause-effect relationship
between marketing actions and financial outcomes to increase lead
generation, enquiries and conversion for increased profitability
Work with sales team and marketing teams to assess profitability of new
offers; make recommendations for new offer testing and scheduling
Build and optimize email creatives: Perform A/B split tests of creative
(From Names, Subject Lines, Text vs. Image, etc.)' segments, messaging and
offers, as needed.
Work with CRM team to schedule and plan weekly roster of offer tests
QA email creative, review copy and test for inbox delivery by deploying
campaigns to various seed accounts
Work with deployment team to maintain and provide relevant web copy; links,
urls, etc.
Secondary responsibility: be familiar with SQ;;be able access cloud based,
marketing database for special projects/list pulls, profiling, market data
pulls as needed.
Requirements:
University degree or college diploma in business, marketing or related field
5-7 years of Email marketing experience
At least one year of b2b experience
Knowledge of HTML/CSS (Dreamweaver, Photoshop) preferred
Experience in online marketing, email marketing or market research
Familiarity with Email Service Providers, ISP's, web hosting, image hosting
and responsive design (past experience with Eloqua a plus)
Excellent Microsoft Office skills (Word, Excel)
Solid business acumen, analytical and problem-solving skills
Strong communication, organization and reporting skills as well as an
unrivaled attention to detail
Ability to communicate and liaise with senior management
Compensation:
Competitive salary range commensurate with education and experience.

Please apply by sending your resume in Word format to:

holly@dcmstaffing.com

Please list your subject line as: "Email Marketing Analyst Candidate:
(Your Name)".