Thursday, September 25, 2014

Marketing Specialist

Marketing Specialist

Responsible for the development and implementation of internet marketing
campaigns for a fast growing national brand health product manufacturer and
distributor. Execute e-commerce email strategy, website changes, and work
with advertising for Marketing and Sales. Upload press releases when needed
as well as coordinate blog reprints from our book publications. Assist
customer support with in-bound email, mail orders and telephone inquiries
as necessary. An outstanding opportunity for growth both personally and

- Responsible for managing and deploying all promotional emails including
coding in HTML, testing/QC, tracking open rates, white list monitoring and
managing bounce backs

- Work closely with Marketing to plan, design, and manage email marketing
messages and cost effective campaigns based on current and new products,
current events, and company announcements

-Analytical and Budget Reporting

- Develop and manage metrics

- Analyze web traffic, identify trends and provide insight and
recommendations based on key findings

- Provide updates and competitive analysis

- Provide reports to management

- General website management and maintenance, which can include
addition/removal/updating of all product-related content

- Coordinate website updates, edits and/or enhancements to ensure that web
presence supports our Marketing initiatives

- Manage and maintain URL redirects

*Bachelor's Degree in Marketing or related field, or equivalent work

* Knowledge in HTML and CSS a plus

* Knowledge or experience with email and web platforms

* Expert knowledge in Microsoft Office Suite

* Knowledge of Photoshop and InDesign a plus

* Knowledge of conversion analysis and landing page analysis

* Outstanding analytical and critical thinking

* Strong verbal and written communication skills; with effective,
assertive, and diplomatic communication abilities

* A keen sense of organization, prioritization, multi-tasking, and
attention to strict deadlines

* Experience delivering results in a fast paced environment

This is a full time position