Thursday, September 25, 2014

Online Marketing Manager

Online Marketing Manager

Dallas-Ft. Worth

Are you an online marketing expert? Do you have previous experience
delivering online marketing results at a senior level? Are you commercially
driven, analytical and possess strong project management skills? If you
have answered yes, then this job is for you!
As head of Thru's Online Marketing Team, you will report directly to the
Executive Vice President of Sales & Marketing. Your responsibility is to
execute the multi-channel marketing strategy using your analytical skills
and search marketing experience to optimize and report on performance. Thru
is looking for a dynamic individual who works closely with the EVPS&M to
deliver the sales team high volumes of quality prospects.

Duties Include
Devising a multi-channel strategy to drive online traffic to the company
Tracking conversion rates and making improvements to the website.
Tracking and generating relevant content for lead generation.
Developing and managing digital marketing campaigns.
Maintain and monitor relationships with Search and PR agencies.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Improving the usability, design, content and conversion of the company
Responsibility for planning and budgetary control of all digital marketing.
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of
developments in digital marketing.
Monthly marketing KPI reports and summaries.
Requirements of the Role
Bachelor degree in Marketing
Experience managing search campaigns and KPI reporting
Strong understanding of current online marketing concepts, strategy and
best practice
Experience with SEO, PPC, Email marketing, and social media
Previous experience in a similar digital marketing role
Be a part of a team with a purpose. Thru offers competitive compensation
packages including rich medical, dental, vision, disability, life insurance
coverages, equity and generous matching in our IRA program. Come-as-you-are
casual dress environments, and certain disciplines can qualify for
education subsidies. Our PTO policy, flexible work schedules, paid holidays
and a subsidized gym membership allow you to balance your work with your
non-work life.


Thru is an Equal Opportunity Employer