Monday, October 13, 2014

Digital Marketing Manager

Digital Marketing Manager

Creative Circle - Dallas

Our client, a company in Irving, is looking for a Digital Marketing
Manager. This is a full time opportunity.

The ideal candidate will have 7-10 years of experience in digital
marketing. Background in mortgage or financial services preferred!

This position will be responsible for supporting digital and integrated
marketing initiatives, including web, sales collateral, content
development, lead generation, SEO, SEM, social, mobile, email and more).
Preferred skillset with Salesforce or other robust CRMs, Silverpop/ Exact
Target, and Google Analytics.

We are looking for someone with a STRONG background in reporting and
analytics, who can also drive campaign strategy across all channels of the

Job responsibilities include:
Plan, execute and measure digital marketing initiatives to support new
products and services offered
Work with Sales to monitor and improve lead quality and conversions
Track and report metrics (daily, weekly, monthly reports)
Plan and develop landing pages and analytics tracking to support trade
shows, conferences and events
Develop and manage analytics dashboards
Set up, execute and optimize paid search, display and retargeting campaigns
Support integrated and traditional campaigns as needed

Submit resume (and samples if applicable) to: