Marketing Analyst
Freeman Leonard - Irving
The CRM Marketing Analyst will act as the marketing department CRM system
subject matter expert and be responsible for a range of data and processes
related tasks. He/She plays an integral role acting as a liaison between
marketing stakeholders and the internal Salesforce.com technical team. The
CRM Marketing Analyst will be responsible for preparing files,
loading/pulling data from the CRM tool and performing data analysis and
reporting.
Responsibilities:
Assist in the development, implementation and enforcement of marketing
related CRM system processes
Oversee all campaign data and ensure data is entered correctly
Act as the marketing department primary subject matter expert for
loading/pulling lists from the CRM tool
Represents the marketing department goals, objectives and requirements and
acts as the liaison with the Salesforce.com technical team
Prepares files for upload to the CRM system following an established format
and process
Performs data analysis and reporting
Extracts data from various sources and systems and merges data into an
established format
Acts as the marketing department representative and department subject
matter expert on email service providers, marketing automation tools or
other CRM tool integration
Required Qualifications
Understanding of and experience working with a marketing department required
Deep experience and confidence with data manipulation, analysis and
reporting
Highly proficient with Access, Excel and other data tools
Excellent organization, prioritization and interpersonal skills
Ability to manage a high degree of detail and balance competing priorities
Experience with the email service providers and marketing automation tools
preferred
No supervisory responsibility
0-10% travel required
Mandatories
Bachelor's degree and three to five years of experience with data
management, analysis and reporting, or a relevant combination of education
and experience. Knowledge of and experience with Salesforce.com and the
Salesforce.com marketing module required, knowledge or experience with
other CRM tools a plus.
Please send your resume to
aallen@freemanleonard.com