Friday, October 3, 2014

Marketing Director

Marketing Director

Creative Circle - Dallas
Our client, a Dallas-based finance company, is in need of a Digital
Marketing Director with eCommerce experience.

We are looking for a Digital Marketing Director to direct the development
and management of the company's global digital eCommerce marketing strategy
to drive better lead generation, increase customer acquisition / retention,
reduce attrition and increase revenue growth.

The ideal candidate is a Marketing Director with 10+ years of digital
marketing experience including SEO, SEM, PPC, email marketing and business
analytics. CMS experience and familiarity with digital analytic tools is
also required. Must have demonstrated knowledge of and experience with web
and mobile media. MBA in marketing or business is preferred.

Responsibilities include strategic development, implementation and
management of new digital marketing programs including:
- paid and organic search
- managing multimillion dollar budget
- content strategy and generation (social, video, apps, etc.)
- online tracking and analysis of campaign performance
- build reports, analyze data and summarize findings
- recommendations on website UI best practices
- search engine marketing
- digital partnership development
- frequent international travel

This position will be reporting to c-level executives so it should be
understood that candidates must be very polished, confident and able to
clearly communicate and defend your ideas by using data to prove ideas.

Submit resume (and samples if applicable) to: