Monday, November 24, 2014

Online Marketing Specialist

Online Marketing Specialist
Located in Dallas, JM Bullion, is one of the largest online retailers of
gold and silver products, from bars to rounds to coins. We deal exclusively
in physical bullion, selling gold or silver that is delivered directly to
our customer's door. Founded in 2011, the company has experienced rapid
growth and is looking to add an experienced marketing specialist to its
team.
Online Marketing Specialist
You know how to work fast and smart. You know which details make all the
difference, and which ones don't make any difference. You know the
difference between spending time wisely and wasting time. And you're ready
to use your unique skills, talents and personality to achieve great things.
This is a place where you are valued as an individual and recognized for
your accomplishments and potential.
As the Online Marketing Specialist, you will coordinate, support and
execute campaigns through various online marketing channels to drive lead
generation in support of corporate goals. You will also have a primary
focus in the planning, strategy, execution, maintenance and optimization of
PPC advertising and its alignment to SEO in support of lead generation for
key segments.
This position will require a high degree of collaboration with various
internal groups. Innovative thinking and problem solving along with an open
and collaborative communication style are critical. We will rely on your
previous experience in PPC and SEO, as well as email marketing, lead
generation, and online content development to perform the following:
*Use PPC to increase qualified leads for market segments
*Use various software programs to measure the growth and effectiveness of
PPC and to recommend areas of improvement for campaign performance, to
include Google AdWords, Raven Tools and SFDC
*Manage relationship with agency to improve PPC performance, manage spend
and launch effective campaigns
*Effectively manage online project requests to meet or exceed expectations,
and deliver quality work on time
*Support the maintenance of data quality and segmentation in SFDC and
Marketo
*Support corporate webinar program for increased lead qualification,
education and awareness
*Expand knowledge of basic online Marketing tools, trends and best
practices regularly
*Monitor demand programs with Online Marketing Manager recommending changes
and improvements for increased demand



Familiarity with the following is preferred:
*Email marketing
*Search engine marketing
*Social media
*Pay-per-click campaign management
*Google Adwords
*Marketing systems including: marketing automation platform or email
marketing system
*Customer Relationship Management platforms such as Salesforce.com
Preferred Education and Experience:
*Bachelor's degree in Marketing/Business preferred or equivalent years of
work experience
*5+ years of experience in a corporate marketing department required
*2+ years of online marketing support experience required
*Ability to work in a fast-paced, demanding environment, with multiple and
changing priorities while maintaining strong attention to detail
*Strong interpersonal and team player skills with an ability to communicate
at all levels of an organization both internally and externally
*Proven written and verbal communication skills, as well as exceptional
organizational skills
Benefits:
We value our employees' time and efforts. Our commitment to your success is
enhanced by our competitive compensation and an extensive benefits package
including paid time off, medical, dental and vision benefits and future
growth opportunities within the company. Plus, we work to maintain the best
possible environment for our employees, where people can learn and grow
with the company. We strive to provide a collaborative, creative
environment where each person feels encouraged to contribute to our
processes, decisions, planning and culture.
To respond to this opportunity, please email your resume to:
jobs@jmbullion.com
Please reference "Online Marketing Specialist" in the subject line.