Tuesday, November 18, 2014

Sr Digital Media Analyst

Sr Digital Media Analyst
One Technologies, LP - Dallas-Fort Worth
One Technologies is a leading Internet marketing and direct-to-consumer
products company that develops and markets ScoreSense.com - an industry
leading online provider of consumer credit information, Identity monitoring
and neighborhood alert services. By providing 1.2M+ subscribers of
ScoreSense.com continuous access to credit, identity theft and family
safety features we strive to make life more secure for our members.
Key to our success are proprietary analytics and testing capabilities that
we leverage to generate, drive and convert real-time digital traffic into
sales at astonishing rates. Our analytical and marketing capabilities
combined with our commitment to providing financial data and assurance
products directly to consumers has ignited a massive surge in growth.
Over the past few years One Technologies has grown from around 30 people
to 190+ people, and around $20M in revenue to $250M+ in revenue. We are
currently ranked #1 on the 'SMU 100' list of fastest growing companies in
Dallas and we are on the verge of another massive tipping point of growth
in 2015.
The Senior Media Analyst plays a vital role in our Digital Marketing
Department by designing, executing, analyzing and optimizing profitable
media buy campaigns. The Senior Media Analyst should have a strong
understanding of the entire media buy campaign lifecycle- planning, buying,
optimization testing, and reporting/analysis. This includes a strong
understanding of behavioral and predictive targeting technologies along
with various pricing models (CPM, CPC, CPL, CPA, etc.).
* Analyze the current and historical performance data of past media buy
campaigns to identify trends and benchmarks.
* Assess current campaigns and competitive market situation to provide
recommendations, establish goals and strategies to expand and improve
performance and ROI
* Research publishers and leverage media planning resources
* Report findings based on daily, weekly, monthly, and quarterly
performance, and present the findings to Management.
* Come up with customized optimization strategies based on site
functionality, conversion levers and all other area critical to the success
of account management.
* Communicate with management on current findings and recommendations of
how to improve metrics
* Work closely with testing team in coming up with new designs to test.
* Work closely with the Business Analyst team to gather data and Data
Warehouse to develop new tools to make work more efficient.
* Forecast projections for account sales volume and spending.
* Responsible for maintaining logs that documents major changes to the
* Communicate with Account Managers from search engines and direct
marketing vendors in order to gain insight, learn of new product offers and
overcome problems within the industry.
* Role will be required to learn multiple marketing channels (Paid Search,
Email, Media Buying, SEO, etc.)
*A minimum of 3 years Digital Media campaign optimization experience
*Bachelor's degree
*Strong communication skills
*Ability to work well with cross-functional teams and varied communication
*Strong knowledge of digital environments and overall Internet savvy
*Strong proficiency with Microsoft Excel
*Ability to calculate and analyze data, especially data based on standard
digital advertising cost-per metrics (CPM, CPC, CPA, etc.)
*Ability to thrive in a team-oriented environment
*Detail-oriented with strong organizational skills and multi-tasking ability
*Ability to work efficiently and effectively under tight deadlines; strong
sense of urgency
*An interest in learning multiple lead generation marketing channels
(email, PPC, etc.)
*Experience managing Paid Search campaigns using Google AdWords and Bing Ads
*Knowledge of radio, TV, print, OOH, DR, Content and/or Email Marketing
The ideal candidate with have an entrepreneurial mentality and a spirit
for innovation. He or she will be highly analytical and quantitative by
nature and have a passion for solving problems through analytical means.
One Technologies offers attractive compensation, 100% company-paid health
and dental insurance, short term and long term disability coverage, paid
health club membership, tuition reimbursement and flexible working hours in
a casual, open, creative environment.
If you feel like an opportunity like this reflects your background and
interests, please forward a copy of your resume in Word or PDF format to